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What types of healthcare and wellness brands do you work with?
We work with a range of health and wellness brands including medtech companies, digital health platforms, med spas, wellness consumer brands, and venture-backed healthcare startups. If you're navigating a growth inflection point and need a strategic GTM partner, we're likely a fit.or technical assistance.
How is UpWard different from a traditional marketing agency?
We're not a campaign shop. We're an embedded GTM team — meaning we sit at the intersection of commercial strategy, marketing, RevOps, and brand. We don't just execute tactics; we build the infrastructure your growth runs on and stay accountable for the outcomes.
Do you require long-term contracts?
Our Growth retainer starts at a 3-month minimum and our Partner tier requires 6 months. This isn't about locking you in — it's about giving the strategy enough runway to produce real, measurable results. GTM doesn't work in 30-day sprints.
Is ad spend included in the retainer price?
No — ad spend is billed separately and managed on your behalf. Your retainer covers strategy, execution, and management. We'll recommend a media budget based on your goals and market during onboarding.
What does SEO/AEO content execution actually include?
Each content piece is built to rank in traditional search and perform in AI-driven answer engines like ChatGPT and Perplexity. This includes keyword and topic strategy, long-form article or landing page copy, on-page optimization, and internal linking — all written with your buyer and compliance requirements in mind.
How do we get started?
It starts with a strategy call. We'll assess your current GTM state, talk through your growth goals, and determine which engagement is the right fit. We work with a select number of clients at any time, so we're intentional about who we take on.
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